Kobi Bar
Co-Founder & Former CEO, Scodix (SCDX.TA)
When we set out to grow Scodix across the Asia Pacific region, we knew we were heading into complex, unfamiliar terrain. We needed more than consultants — we needed true partners on the ground who could own the mission with us.
Working with Lior and Merenlender proved to be exactly that. Their ability to seamlessly integrate into our organization, lead market entry efforts, and build real, local teams across the region was exceptional. Together, we launched APJ operations from scratch, built out subsidiaries in China and Hong Kong, recruited a 10+ person team, and established robust distribution networks — all with full transparency, discipline, and accountability.
The results speak for themselves: over $45 million in regional sales, and a consistent 25% year-on-year growth.
None of this would have been possible without Merenlender’s hands-on leadership and deep regional insight. They weren’t just advisors — they were part of the team.
Dror Danai
Former CBO, Scodix & XJET
Growing business in Asia Pacific requires local insight and strong partnerships. At Scodix and XJET, working with Lior and Merenlender was essential to our success.
They helped restore and manage a key multi-million-dollar contract with a major Chinese partner, while securing most of XJET’s regional revenue through solid alliances and partner networks.
They also led strategic projects with innovation authorities in Israel and India, boosting XJET’s brand and influence.
Merenlender’s hands-on approach made them true team members, fully aligned with our goals. The start and transition back to full company responsibility were smooth, clear, and efficient.
Shahar Ben Nun
CEO, Tactile Mobility | Former CEO, Human Eyes | Board Member, Highcon
Over nearly a decade, I’ve partnered with Lior and the Merenlender team across three companies — always with outstanding results.
At HumanEyes, they fully managed our Asia Pacific operations for six years — recruiting technical staff, supporting customers locally, and leading sales in China, Korea, and Thailand. They operated as a true extension of our company.
At Highcon, they built our distributor network across all key Asian markets and led the first sales in the region — including a standout success at DRUPA, where we closed deals for around 10 machines totaling over $5 million. This achievement significantly boosted our presence and credibility in Asia Pacific.
At Tactile Mobility, a cutting-edge company specializing in tactile sensing and data-driven insights for automotive OEMs, Merenlender led initial market exploration and validation efforts in Asia. They spearheaded early engagement with major Korean car manufacturers . Additionally, they conducted market assessments in China and other strategic automotive hubs, helping to identify growth opportunities and shape go-to-market strategies.
In every engagement, Merenlender delivered clarity, ownership, and seamless execution — simplifying complexity and driving results.
Chanan Steinhart
Former CEO & Owner, Digilabs
Digilabs, a cutting-edge software company based in Palo Alto, sought to expand its footprint into the Asia Pacific market. Partnering with Merenlender was key to turning this vision into reality.
Merenlender led the opening of new markets across Asia, building and managing a strong distribution network. They drove direct sales of Digilabs’ software to strategic clients while simultaneously working with local distributors to maximize reach.
Their team played an integral role in representing Digilabs at major trade shows, crafting tailored regional strategies, and consistently meeting ambitious sales targets.
More than just a service provider, Merenlender integrated seamlessly as part of Digilabs’ own team — sharing ownership, aligning with company goals, and delivering results with full commitment.
This partnership helped Digilabs successfully establish and grow its presence in Asia, unlocking new revenue streams and positioning the company for sustained regional success.
Eti Gil
Former VP Sales , Ripples
Ripples is an innovative company that enables brands to print images and messages directly onto drinks, turning everyday beverages into powerful customer engagement tools.
For the past five years, Ripples has partnered with Merenlender to drive its growth across the Asia Pacific region.
Led by Lior, the collaboration included full-spectrum support: from identifying high-potential markets and building strong distributor networks, to logistical execution and post-sales technical support.
During challenging times — including the COVID-19 period — Merenlender played a crucial role by enabling market activity despite travel restrictions, securing new distribution agreements backed by significant initial orders, and establishing a regional support hub to serve both technical and strategic needs.
Throughout, Merenlender has functioned as a true extension of the Ripples team — aligning seamlessly with internal goals and helping the company grow its presence and impact in the region.
Erez Zimmerman
Former CEO – Massivit 3D
Massivit 3D, a leader in large-scale 3D printing technology, partnered with Merenlender to launch their Asia Pacific expansion from the ground up.
Following a concise market research study to identify priority markets, Merenlender built a robust distribution network focused on India, Singapore, Korea, Australia, and Thailand.
They led initial sales efforts and actively participated in the Drupa trade show, where—with the involvement of Chang Yoon—they successfully secured key deals and strengthened the company’s regional presence.
This strategic approach enabled Massivit 3D to establish a strong foothold in the region, accelerating adoption and driving significant revenue growth.
Merenlender’s local expertise and proactive engagement ensured smooth execution and tangible business impact.
Itzik Castiel
Castiel group
I have had the pleasure of working closely with Lior and his team on the establishment and growth of a strategic business venture between Castiel Group and Merenlender Ltd.
Lior is a highly accomplished executive with a strong track record of delivering results. His leadership at Merenlender Ltd has been instrumental in driving business expansion, managing complex sales operations, developing robust channel partnerships, and ensuring high-quality service delivery.
Under Lior’s guidance, the Merenlender team has successfully managed and grown the assigned territory, consistently achieving commercial goals. Lior is widely respected by both clients and partners for his professionalism, integrity, and ability to foster long-term relationships built on trust and mutual success
Danny Hael
Former CBO
SAi (formerly Scanvec Amiable), a publicly traded company at the time, was headquartered in Philadelphia, USA, and known globally for its design and workflow software for the wide-format print industry.
Over the course of eight years, Lior served as VP Asia Pacific, leading the company’s strategic expansion across the region. The role required relocation to the United States, as well as extended stays across key Asian markets, ensuring deep market understanding and hands-on execution.
Under Lior’s leadership, SAi achieved several key milestones:
Established subsidiaries in China and Japan, creating direct access to the market.
Built a network of over 30 OEM partnerships in China, Japan, Korea, and India.
Positioned SAi’s software as the go-to solution for large-format printer manufacturers in the region.
Drove consistent annual growth exceeding 30%, managing full P&L and regional teams.
From initial market validation through the full handover of operations, Lior led the process transparently and professionally. The Asia Pacific infrastructure he built remains a cornerstone For years to follow, and contributed significantly to establishing the company as a market leader in the region.
