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This topic – Print in the Mix – is how digital communication is competing with print. Advertisers are moving spend from traditional print to digital mobile. The growth in advertising dollars for digital away from print has been significant over the past several years. The hot topic is “mobile” and how content is moving to smartphones. It seems customers want targeted and customized views via their smartphone or tablet. But that is not the full story. If you look at publishers and cataloguers today print is still the major driver for revenue. The topic Print in the Mix is how can digital and print communications complement and reinforce each other.